The essential WCAG 2.1 AA requirements every business website must meet — in plain English.
Every meaningful image on your website must have descriptive alt text that conveys the same information as the image. Decorative images (backgrounds, dividers) should have empty alt="" so screen readers skip them. Images used as buttons or links need alt text describing the action, not the image. Missing alt text is the single most common ADA website violation.
Normal text must have a contrast ratio of at least 4.5:1 against its background. Large text (18pt or 14pt bold) requires 3:1. Placeholder text in forms must also meet 4.5:1. UI components like button borders and form field outlines need 3:1 contrast against adjacent colors. Check every text/background combination with a contrast checker.
Every form input must have a visible, programmatic label — not just placeholder text. Error messages must identify the specific field in error and describe how to fix it. Required fields must be indicated by more than color alone. Form submission errors must be listed and described clearly at the top of the form.
All interactive elements — links, buttons, form fields, dropdowns, modals — must be reachable and operable using keyboard alone (Tab, Enter, Space, arrow keys). No keyboard traps. Custom JavaScript widgets must implement proper keyboard interaction patterns. Skip navigation link must be provided to allow keyboard users to bypass repeated navigation.
When users navigate via keyboard, the currently focused element must be visually identifiable. The default browser focus outline may be removed only if replaced with an equally or more visible alternative. Focus must never be invisible. This is one of the easiest violations to introduce and one of the most common.
Every page must have exactly one H1 heading. Heading levels must be used in logical sequence (H1 → H2 → H3, not skipping levels). The HTML lang attribute must be set correctly on the html element. Page titles must be descriptive and unique. These structural requirements help screen reader users navigate efficiently.
All videos must have captions. All audio content must have transcripts. Auto-playing audio that lasts more than 3 seconds must have a mechanism to pause or stop it. Videos with important visual content need audio descriptions. These requirements protect deaf and hard-of-hearing users.
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